Traditional Medicinals (TM) is the OG in herbal tea. They started the wellness tea category. They are the GOAT with well-known blends like Throat Coat, Smooth Move, and Mother’s Milk. The problems is that if you asked someone what tea they are drinking they are likely to give you the product name only. Shout out to packaging design. They wanted a new brand campaign focused on the essence of Traditional Medicinals. After all, they are more than efficacious herbal tea. They are a wellness company—physical wellness, mental wellness, and environmental wellness. TM sits at the intersection of cultures. Antiquity and present day. Mother Nature and human nature. This is where ancient plant knowledge meets modern herbal science. Where wisdom meets wellness.

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