SCORE Baja 1000 is one of the most brutal off-road races in the world. For BFGoodrich© Tires it's just another playground. No other tire can boast a history of consecutive wins and total off-road domination like BFGoodrich. To celebrate this 40 year legacy we took over the official race tracking site. We re-skinned the site and created videos to remind everyone watching that Baja belongs to BFGoodrich©. Did I mention we also created a win ad? Fitting, since once again BFGoodrich© Tires dominated. To wrap it up we created an animated banner ad that gave participants a chance to win their own off-road Wide Open adventure.

Baja Tracking Site

Banner Ad