Bon Secours is a supporter and sponsor of the Richmond Strikers soccer program. Unfortunately, they weren't setting the bar too high when it came to making their presence felt. The ask as for a 9' x 5' vinyl banner with their name on it. Not only is it what every other sponsor was doing, but it wouldn't make these future FIFA© stars feel like Bon Secours was behind them.

So, I thought what if we do what clients actually pay us to do and give them a better idea? Let’s have greater impact.and tap into a cultural movement happening in the RVA community and get the kids of the community involved. Street art was on the rise in the city, but no one had brought that culture to the suburbs, until we did.

This project broke cultural divides, helped strengthen a youth program, and elevated the client from sponsor to being an active part of the community. It proved the value of corporations understanding the importance of culture and diversity.

Mural by Hamilton Glass