Allianz becomes the official worldwide insurance sponsor of the Olympic and Paralympic Movement through 2028. How sick is that? Behind You For What’s Ahead was the launch pad.
When you do big things, you have to announce that you’re doing big things.
Blog Article
While the sponsorship was a big deal, the impact of COVID-19 was devastating. The world was in quarantine and on lockdown, missing their favorite people and places. We had to be realistic to the situation and yet simultaneously optimistic.
This campaign expressed humanity’s resilience and tenacity. I pulled from the spirit of Olympic and Paralympic athletes. I wanted to empower the world to know it can endure and overcome. As this campaign was adapted for the global market, I was hand on ensuring it maintained its sentiment while translated for multiple languages.
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