Traditional Medicinals (TM) needed a product campaign to sell more products. The target: current wellness enthusiasts and new customers—anxious acceptors—in the wellness space. Explaining the details of herbal efficacy, pharmacopeias, and sustainable farming practices can easily be overwhelming. So I didn't do that. Simple is best. Problem? Meet Solution. Stomach ache? There's a tea for that. Trouble sleeping? There's a tea for that. Stressed out? There's a tea for that. When you need to poop and can't, do you want to know the scientific details of the herb Senna, found in nature with…yada yada yada. Or can't poop? There's a tea for that. Yeah, I thought so.