Marriott (rhymes with chariot, seriously) was in search of an insurance partner that could help them make the Bonvoy experience more rewarding, Bonvoy members more feel more secure, and help the brand separate them from the competition in the hospitality industry. Sounds simple, right?

All I had to do was get an understanding of a hotel business 30 distinctive brands strong, ranging from luxury to select to collections, along with an in-depth knowledge of the Bonvoy brand positioning and how it’s evolved from a campaign to the philosophy and identity of Marriott. Lastly, I just had to come up with a creative strategy that aligns with Bonvoy, touting the Allianz value prop, and concept co-branded campaigns that show the depth of our creative capabilities. Simple.

You know you’ve done something right when their Head of Marketing’s only question is, “How’d you pulled off work of equal caliber to their agency without having the years of experience with the brands?” To be fair I did have two weeks. By the way…we won the business.

Designer: Natasha Lucke

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